Session

435 - Keynote Fireside Chat - Multigenerational Marketing on TikTok: The Real Tea on Gen Z

Thursday, June 24th • 10:00am — 10:15am PDT

• Hannah Emmons, Social Media Manager & Digital Content Specialist, WITI
• Carly Zipp, Global Head of B2B Marketing, TikTok

It's no secret that TikTok's users are as diverse as its content; from your fashionable grandma to your local Millennial rocking skinny jeans, TikTok is truly multigenerational. But bye-bye Boomers and move over Millennials, because brands are noticing one demographic in particular: Gen Z. Gen Z has an overall consumption power that is truly unmatched from previous generations prior and TikTok, the leading short-form video platform designed to inspire creativity and bring joy, has homed in on unlocking the power and potential of this most sought-after generation. From creators to brands, Gen Z leads the pack on consumer spending, social media engagement, discovering "what's hot or not,"and so much more. This engaging and lively fireside chat provides the keys to unlocking the endless opportunities and purpose power of Gen Z.