June 22-24, 2021

Session

435 - Keynote Fireside Chat - Multigenerational Marketing on TikTok: The Real Tea on Gen Z

Thursday, June 24th • 10:00am — 10:15am PDT

It’s no secret that TikTok’s users are as diverse as its content; from your fashionable grandma to your local Millennial rocking skinny jeans, TikTok is truly multigenerational. But bye-bye Boomers and move over Millennials, because brands are noticing one demographic in particular: Gen Z. Gen Z has an overall consumption power that is truly unmatched from previous generations prior and TikTok, the leading short-form video platform designed to inspire creativity and bring joy, has homed in on unlocking the power and potential of this most sought after generation. From creators to brands, Gen Z leads the pack on consumer spending, social media engagement, discovering “what's hot or not,” and so much more. This engaging and lively fireside chat provides the keys to unlocking the endless opportunities and purpose power of Gen Z.

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